We help brands grow through influencer marketing.
Awareness, sales, and retail momentum through creator partnerships, run end to end by a team that's worked every side of the deal.
Awareness, sales, and retail momentum through creator partnerships, run end to end by a team that's worked every side of the deal.
Trusted by brands the world knows
Case Studies
Awareness Campaign
Delivered at less than half the brand's usual $20–30 CPM, across 9 creators.
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Conversion Campaign
$15K in revenue generated from $9K in spend.
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Retail Expansion
Geo-clustered creator activations that built shelf discovery and drove in-store sales.
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User Acquisition
An 8.03% conversion rate from creators vetted for the German-speaking market.
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Retail Expansion
Retail expansion for the DS-02 Daily Multivitamin, beyond DTC.
View case study →We don't just chase follower counts. We vet creators on audience fit, real engagement, past brand performance, content quality, and the right geography, then hand-build a roster matched to your exact customer and goal.
We negotiate rates, usage rights, exclusivity, and deliverables on your behalf, and lock everything into clear contracts, protecting your budget and securing terms that set the campaign up to actually perform.
Creative direction, briefing, content review, approvals, posting schedules, and link tracking, we run every moving part end to end so the campaign ships on time, on message, and on brand, without you chasing anyone.
Transparent reporting on reach, engagement, clicks, conversions, CPM, and ROAS, benchmarked against your goals, so you always know exactly what your spend returned and what to scale next.
For product brands, we design geo-targeted creator activations that build shelf awareness and drive in-store demand, clustering the right creators in the right markets to turn online buzz into retail pull-through.
Our Philosophy
Every dollar spent should have a purpose. Every creator should have a role. Every campaign should be measured against real business outcomes.
We don't start with creators. We start with business goals. Whether the objective is customer acquisition, retail expansion, product launches, app downloads, or brand awareness, the strategy is built around the outcome first.
Consumers trust creators more than they trust brands. The right creator can drive action faster than most paid media channels because the recommendation feels authentic, personal, and earned. Our job is finding the creators who can influence behaviour, not just generate views.
A campaign is only as strong as its execution. We manage sourcing, outreach, negotiations, contracts, briefing, approvals, reporting, and payments so brands can focus on growth while we handle the operational complexity.
Testimonials
A fantastic partner, delivering top-notch influencer campaigns with professionalism and creativity. Their strategic approach helped us connect authentically with our audience.
DKA game-changer for our brand. Their creativity and expertise brought our vision to life, delivering outstanding campaigns and impressive ROI. An incredible partnership.
MJIt's always a pleasure working with The Marketing Backpack. Their professionalism and creativity have made campaign planning seamless. I look forward to many more collaborations.
TK